Press Release : Furniture E-Commerce LIVAZA Grabs Undisclosed Seed Round From East Ventures
Jakarta, 14 April 2015. Indonesian based furniture e-commerce, www.livaza.com, has just raised an undisclosed six figure seed round of investment from East Ventures. Employing mainly e-commerce channel (www.livaza.com) and offline team to serve retail and business customers, Livaza simplifies complex supply chain of traditional buyers to make quality designer furniture at affordable price to Indonesian and rest of the world.
“Livaza is proud to be the pioneer in the furniture category in Indonesia. The seed fund will be useful to accelerate our product development and go-to-market,” said William Budiharsono, CEO and co-founder Livaza.
The company offers wide range of leading brands, designers, and local craftsmanship products from Indonesia and around the world. Some other popular features are the B2B (business-to-business) services and the “submit your design” portal.
“We help seasonal and full-time designer to have their creation comes to live, we strongly support the creative industry and leverage technology to make it happen. They also can earn royalty when we market their products” said William.
“We will use the fund mainly on organization, technology and product development” he adds. Willson Cuaca, Managing Partner of East Ventures said: “Furniture category has been one area that I’m looking for a while. If you look at Indonesia second and third tier cities, other than convenience store, furniture stores are flourish and growing rapidly. This indicator mirror the lifestyle expectation of Indonesia fast growing middle class. We believe William and Revano will able to crack this market and we are honored to be part of this venture.”
The move from East Ventures marks the first investment of the vertical in Indonesia, mirroring the heated Indian market investment on furniture e-commerce.
“I was struggling looking for the best product around and this was the biggest issue in our design company that we have to solve. William came to me with this brilliant idea, platform and product; I was so excited to have fellow visionaries who understand the beauty of design and the importance of great quality,” said Revano Satria, one of top Indonesian architect and interior designer, Chief Design Officer – Livaza.com.
Livaza (Living Plaza), is an e-commerce website focused on home and living products. Livaza focus on creating the best online shopping experience for customers to get for affordable, handmade, high-end luxurious furniture products. Livaza simplifies complex supply chain of traditional buyers to make quality design furniture at affordable price to Indonesian and rest of the world.